document design

Style Guide

Develop a unique Style Guide with our expert service to effortlessly define your brand’s identity. A Style Guide is a crucial asset, serving as a clear blueprint for your brand’s visual and communicative elements. It’s not just about guidelines; it’s about creating a cohesive and recognisable brand presence across all platforms. Our approach is streamlined and collaborative, focusing on your brand’s specific needs.


We cover everything from logo usage to colour schemes and typography, ensuring consistency and professionalism in every aspect of your brand communication. Let us help you craft a Style Guide that solidifies your brand identity, fostering recognition and trust with minimal effort.

Typical turn-around time: 10 business days.

Your Style Guide will be delivered in two formats

PDF | InDesign

You will receive two PDF documents. One set up for printing. The other to use as a digital resource, complete with hyperlinks. This will become a foundation document that is quick to access and easy to share. Every time it is referred to will be a moment in which your brand is strengthened. And by supplying you with the source InDesign package, it will remain a living document that continues to add value to your business.


Can be used for any industry.

What to expect

Style Guide Standard Inclusions

  • Print-ready PDF
  • Editable InDesign package
  • Understanding your brand and defining the branding rules for the future
  • Creating mockups of designs
  • Optional: Simple Style Guide 1 or 6 pages
  • Optional: Complex Style Guide 25 or 50 pages
  • Three rounds of revisions

Included in the design

Mockup Design

An integral part of our Style Guide service is the creation of high-quality mockups, providing a realistic preview of how your designs will manifest in the real world. We understand that seeing is believing, so we bring your brand’s designs to life through detailed and contextually appropriate mockups. Whether it’s showcasing your logo on merchandise, your typography in digital media, or your color scheme on print materials, these mockups offer a tangible glimpse of your brand’s potential impact. This approach not only aids in visualising the practical application of your style guide but also ensures that your brand’s identity is adaptable and resonates across various platforms and products. 


Understanding your brand

At our design service, creating a Style Guide begins with a deep dive into the essence of your brand. We believe in understanding the core of your business – your mission, vision, and values – to effectively define the rules that will shape your brand’s identity. This comprehensive understanding allows us to craft a Style Guide that not only sets the standards for logo use, color palettes, and typography but also ensures these elements resonate with your brand’s unique character. It’s about creating a guide that is as distinctive and authentic as your brand itself, providing a solid foundation for all your communication and design needs.


Multiple Revisions

Understanding that perfection often requires refinement, our style guide design package at Make Better Documents includes the option of multiple revisions. This means we’re committed to working closely with you through various iterations of the design, ensuring every detail aligns with your vision and objectives. Our flexible revision policy allows us to collaboratively fine-tune the document until it meets your complete satisfaction. This iterative process is a testament to our dedication to quality and client-centric service, ensuring the final product is not just good, but exactly what you envisioned.


Option for simple or complex

At our design service, we recognise that every brand has unique needs, ranging from simple to complex. That’s why we offer a variety of style guide options, tailored to suit your specific requirements. Whether you need a concise 1-page overview, a detailed 6-page guide, an extensive 25-page manual, or an in-depth 50-page guideline, we have you covered. Our aim is to provide you with a style guide that perfectly aligns with the scale and depth of your branding needs, ensuring you have the right tools to maintain brand consistency and integrity in all your communications.

Why is this good for my business?

In the ever-evolving business world, a well-crafted style guide designed by Make Better Documents is an invaluable asset for your brand. It serves as the cornerstone of your brand identity, ensuring consistency and coherence across all platforms and mediums. A style guide sets the definitive standards for your brand’s visual and verbal elements, from logos and colour palettes to typography and tone of voice. This consistency is pivotal in building brand recognition and trust among your audience.

Furthermore, a comprehensive style guide simplifies decision-making for your marketing team, streamlining the creative process and maintaining brand integrity in every campaign. It empowers your team with the tools and guidelines needed to present a unified and professional brand image, crucial for establishing credibility and distinction in a crowded market. With Make Better Documents, elevate your brand with a style guide that not only guides your current branding efforts but also paves the way for your brand’s future growth and evolution.

How to optimise and add functionality​

At Make Better Documents, our focus in style guide design is not only on aesthetic alignment but also on optimising functionality to meet your business’s evolving needs. We believe a style guide should be a living document, adaptable and comprehensive. Our designs include clear, user-friendly guidelines for applying your brand elements across various mediums, ensuring consistency without sacrificing creativity. 


We incorporate practical details, such as digital colour codes and links to font files, making implementation straightforward for your team. Additionally, we consider digital functionalities, like interactive elements and links to online resources, which make the style guide easily accessible and more effective as a reference tool. This functional approach ensures that your style guide is not just a document, but a dynamic resource that evolves with your brand and simplifies the process of maintaining brand consistency across all touchpoints.

Style Guide Design Considerations

In the intricate process of style guide design at Make Better Documents, our paramount consideration is ensuring that the guide not only reflects your brand’s unique identity but also serves as a practical tool for everyday use. We begin with a comprehensive analysis of your brand’s core elements – your mission, values, and target audience. This foundational understanding informs our selection of colours, typography, and imagery that resonate with your brand’s ethos. The design process is meticulous, with every element, from logo placement to colour palettes and typography, carefully chosen to ensure consistency across all mediums.


We also consider how your brand voice translates into written content, establishing a tone that is unmistakably yours. Our style guides are more than just a list of dos and don’ts; they are a reflection of your brand’s story, captured in a visually coherent and accessible format.


Moreover, the functionality of your style guide is a critical aspect of our design. We structure the guide to be intuitive and user-friendly, ensuring that it is easily navigable for all team members, from designers to marketing personnel.


The inclusion of real-world examples and mock-ups in the guide provides practical insights into how the guidelines can be applied in various scenarios. This approach not only makes the style guide a valuable reference tool but also ensures it is actively used in your day-to-day branding efforts. With Make Better Documents, your style guide becomes a vital asset in maintaining brand integrity and coherence. Ready to create a style guide that captures the essence of your brand while being a functional cornerstone for your business? Reach out to us, and let’s collaborate to craft a guide that empowers your brand identity.

Develop a Unique Style Guide to Define Your Brand